Car dealers today have noticed the role and importance of an online car configurator in their business, and they are all trying to use this tool to enhance their businesses.
Every part of the Land Rover Defenders built by the East Coast Defender  team is built with passion. From the foundation, building and customization, they handle and deliver.
The accessories and parts East Coast Defender uses in building their cars are unmatchable. One thing they don’t overlook is the interior of their cars.
The materials they use to build the interior is world- class and can be done in the design and color of choice of the customer.
Since the opening of their showroom in 2013, they have made considerable efforts to be the best in their field.

Difficulties Faced

In the quest of being the best Land Rover builders , they decided to take everything in charge from scratch.
Alvin Toffler, in his 1970 book Future Shock, describes society’s need for customized products – cars specifically, “that would give them an illusion of having one-of-a-kind.”
They built the defenders to the taste of their clients, but there seemed to be a geographic barrier to the expansion of the visibility of their products worldwide. Coupled with the fact that some customers are very demanding when it comes to personalisation, a situation which can lead to customer-seller tension.
Since their goal is to be the best and the leaders of defender builders in the world, they had to find a way of reaching more people to prove themselves. Getting an online car configurator that would satisfy the mass and uplift their brand name became necessary for this process to be real.

Creating the ideal online car configurator

Today the demand for customized products is growing, and a number of companies have begun to introduce products that can be partially or entirely customized. Because allowing the customer to design his product before purchase has a lot of benefits such as a greater customer loyalty, more sales, and better online presence among others.
East Coast Defender found that Woocommerce Product Configurator was the perfect plugin they needed for the customization of their Land Rover Defenders.

This is what makes the Woocommerce Product Configurator a must have plugin on any Woocommerce WordPress shop.
East Coast Defender gives their customers numerous options to build their one of a kind model of car. They can choose the exterior color, the interior color, the type of wheel, type of tires, and even the seat layout.
Furthermore with East Coast Defender, customers can share their car configuration on social media platforms, which in return will increase the visibility of their website.
Customers can print a copy of their personalized car. They can also request for a quote of the product they personalized. All this with a detailed summary of all the components and default specs of the chosen defender design line.
Do you sell  Ferrari, Ford, Bugatti, Pagani, Lamborghini, BMW, Mclaren cars? Do you need an online car configurator to enable your customers create and purchase their own designs?
You can learn more about how this online product designer can help your Woocommerce shop. If you have any question, feel free to ask using the comments section below.
Note: the features described in our case studies are personalizations (custom works) of the plugin requested by the clients. They are not available neither in the standard version nor the free version of the plugin.

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